The Australian’s long-time and deep-rooted resentment towards the PGA Tour is such that his involvement in what has been portrayed as golf’s brave new dawn is inconceivable. Whether next week, next month or quietly over a longer period of time, Norman will have to step back from his integral role in the disruption plan.
Yasir al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund , insists the controversial and multibillion-dollar deal “makes financial sense to us”. Pushed on whether he anticipates significant monetary return, he added: “That’s the wholeidea.” A team concept, pushed so strongly as LIV’s supposed unique selling point, has failed to attract brand sponsors. As a commercial enterprise, LIV has made about as much sense as whacking a six‑inch putt with a driver.Rumayyan will undoubtedly argue to his master, Mohammed bin Salman, that joining forces with the PGA and DP World Tours justifies a trivial outlay in the grand scheme of all things Saudi, but the truth is the LIV model in isolation was heading nowhere fast.
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