May and Segal were hardly new to the indie business when Elevation launched. As veterans of earlier players like Lionsgate’s Canadian arm and Alliance Films, the duo knew they had enough hands-on experience — and connections — in distribution to venture out on their own.
“The people involved in this company, myself and Noah and [executive vp and GM] Adrian Love and [executive vp sales and distribution] Jeremy Smith, everyone here has many years of experience in the industry and really wanted to build a company that was passionate about Canadian films and films that cross borders and elevate content,” says May.
As a result, Elevation has steadily risen to the top in Canada by combining its indie cred with deep pockets from major investor
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