Fertility startups are booming in the market downturn

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The fertility business is booming as startups go after big profits in a $54 billion market, even as other healthcare companies slump

since then. Experts predicted the fertility industry will see further consolidation this year, including more clinic acquisitions by private equity and by some fertility startups.

Kindbody's founder and executive chairman, Gina Bartasi, told Insider that the startup is currently looking to acquire more fertility practices afterShe said that Kindbody expects to achieve positive cash flow within months, before subtracting expenses like taxes. Progyny CEO Peter Anevski said he's faced a lot of questions about patients or employers pulling back on fertility services in a downturn. Afterits full-year revenue guidance in May, Progyny projects it will rake in over $1 billion in revenue this year.

"That's one of the things that people often don't get — in this economy, with a potential looming recession, will people use the benefit? And the answer is they're using it, and they're using it more frequently," Anevski said.rtorrence@insider.com Correction: June 12, 2023 — A previous version of this story misstated Gina Bartasi's title. She is the executive chairman of Kindbody. She is no longer the CEO.

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