From left: City Music Singapore's Hoe Yeegn Lougn, Willy Hoe and Hoe Hsin Loong. don't really make natural bedfellows with a decades-old family business largely selling musical instruments. But for 43-year-old City Music Singapore, digitisation saved the company during COVID.
As retail stores were forced to shut during the pandemic, the company had to turn to digital channels such asplatforms, and produced online content centred around equipment maintenance and usage – they distributed these through social media as well – to market their products. The new showroom is located at LHK Building on Sims Drive, and the company moved there recently after
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