Unity shares rise 12% after company announces A.I. marketplace

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AI companies such as will be able to distribute their software to game makers and charge for it through Unity's Asset Store.

that positions it as a platform in the hottest part of the technology industry.

AI companies will be able to distribute their software to game makers and charge for it through Unity's Asset Store. "I think AI will change gaming in a couple of pretty profound ways. One of them is it's going to make making games faster, cheaper and better," Unity CEO John Riccitiello said inSeparately, the company was also given an overweight rating and a target price of $48 by Wells Fargo analyst Brian Fitzgerald in a note on Tuesday.

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