June 21, 2023 6:55 AM EDTn the competitive retail category of athletic footwear, sneaker brand Hoka has seen sales soar thanks to its distinctive chunky silhouette and clever marketing. Originally created in 2009 when two French mountain runners designed a shoe that would let them run downhill faster, the sneaker has had an undeniable influence, with countless copycats across the industry.
Parent company Deckers Outdoor Corp.—which owns the similarly divisive UGG and Teva—grew sales 90% to $352 million in the third quarter of last year, mainly among 18-to-34-year-olds. CEO Dave Powers credited the brand’s first-ever global campaign—“Fly Human Fly,” a 60-second spot featuring runners sprinting through a color-shifting cityscape—as a “key catalyst” for brand recognition, and recently furthered Hoka’s reach by introducing children’s sizes.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
La source: TIME - 🏆 93. / 53 Lire la suite »
OceanGate boss was on a ‘predatory’ mission to find wealthy clients, industry leaders claimThe boss of OceanGate, who perished on a trip to the wreck of the Titanic, was on a “predatory” mission to find wealthy clients to endorse his deep sea trips, industry leaders have claimed.
La source: LBC - 🏆 17. / 74 Lire la suite »