, a renowned global market research company, says the Nigerian whisky market is projected to reach $83.85 million in 2024.The report indicated that in global comparison, the most revenue is generated in the United States, with a market value of US$18.57 billion in 2023.
Nigeria, known for its vibrant and diverse culture, has witnessed a remarkable evolution in its alcoholic beverage preferences. “Traditionally associated with European cultures, palm wine has found a special place in the hearts of Nigerian consumers. According to the report, the gradual shift in taste preferences can be attributed to various factors, including globalisation, exposure to international cuisines, and the influence of the digital age.
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