The chain’s roughly 20,000 US locations will freshly slice their deli meat beginning Wednesday, marking Subway’s biggest change since two years ago, when it began refreshing its menu offerings, ingredients and restaurant appearances to boost once-sagging sales and make itself an attractive acquisition target.
Cheese, steak and rotisserie chicken will still be delivered pre-sliced. To promote the changes, Subways is rolling out four new sandwiches that highlight the new slicer, including turkey, garlic roast beef, ham and “The Beast,” which features pepperoni, salami, turkey, ham and roast beef on Italian bread. A year ago, Subway unveiled its most extensive makeover in the company’s nearly 60-year history.
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