“While we’re assessing our own personal expenses, so are businesses,” Marshal Cohen, chief industry advisor of Circana and retail expert, told The Associated Press.
On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.Despite consumer pushback, some chains have argued adjustments to rewards programs simply reflect how customers behave. Starbucks, which gives its rewards members a free drink or food item for their birthdays, progressively limited the timeframe for redeeming that gift over the years.. In the months following Dunkin’s announcement, dozens of Twitter users have expressed disappointment over learning that the free birthday drink was gone.
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Companies reining in customer rewards programs, birthday freebiesReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies ar
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No more free coffee on your birthday? Companies rein in customer rewards programs — here's whyLooking for free coffee or birthday burgers? Some companies are becoming more stingy with loyalty rewards, and customers are taking notice.
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No more free coffee on your birthday? Companies rein in customer rewards programs — here's whyReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their birthday and instead give them triple loyalty points on their purchase. On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.
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