How the Beauty Industry Is Taking on Threads, Meta’s Twitter Rival App

  • 📰 wwd
  • ⏱ Reading Time:
  • 39 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 68%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

Beauty brands, retailers and influencers alike have flocked to the app since its Wednesday night debut.

Beauty veteran Bobbi Brown on Threads.Said Caroline Guss, group vice president of Sally Beauty Holdings: “We’ve seen Twitter serve a need for us in customer service and support; we see Threads so far as being a place for further engagement, and a new way to more closely connect to our community we’ve built on Instagram.”

“I remember the day that Instagram created Stories back when we all had Snapchat — it felt momentous in how we would consume content, and it turned out to have been. [Threads] cannot be ignored,” said Jana Bobosikova, CEO of Epic Future Labs and cofounder of Web3 beauty brand,California-based Bobosikova was on a European excursion when Threads launched. “It was 2 a.m. or something like that — I just felt it was important to be there and learn from the beginning.

“The transition for beauty players may be less intimidating since [Threads] has a foundation in Instagram, a platform beloved by creators and brands for over a decade,” Horwitz said. “Another advantage of a text-based platform is that creative budgets and lead times are significantly lower.”

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 24. in FR

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Industry experts say fires on large shipping vessels are on the riseFires on large shipping vessels are on the rise, according to industry experts, and Wednesday's deadly fire in Newark is not the first time in recent years a blaze like this has hurt firefighters. It's an issue TimMcNicholas has been digging into.
La source: CBSNewYork - 🏆 268. / 63 Lire la suite »

Ripple Labs to revolutionize real estate industry through tokenizationRipple Labs aims to transform real estate using tokenization, exploring practical applications for CBDCs and stablecoins. The company presented an innovative use case at a fintech conference, combining e-HKD, tokenized real estate and lending protocols. Tokenization is transforming the way we own and invest in assets. With increased liquidity, accessibility, and security, it's set to change things up.
La source: Cointelegraph - 🏆 562. / 51 Lire la suite »