Let’s step back for a moment to understand what this is, why they’re launching it and how I believe the music industry is thinking about this all wrong.
Of course, over the years, the streaming services have gotten better at detecting these fraudsters and it’s been a game of whack-a-mole to stop them. Entire ecosystems have been built around this streaming and payment model, some legit and some not.
Boomy probably did not artificially inflate streams on tracks they distributed — but likely, bad actors had used Boomy to quickly create songs, get them distributed and then hired a dodgy service to inflate those streams.
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