The “Barbenheimer” craze, which has swelled in popularity over the last few weeks, is all but set to propel the box office to its best weekend in years. BoxOffice Pro, a publication that tracks box office performance, said this week it is projecting a $200+ million weekend at the cinema. That would result in one of the biggest theatrical weekends since the pandemic upended the industry. The battle of the bombshells playing out in theaters is not the usual runaway box office success story.
Even those who don’t regularly patron cinemas are aware of ‘Barbenheimer.’ You can’t easily buy that kind of promotion, if at all.” The “Barbenheimer” meme has been around for some time, dating back to when it was announced the two movies would be released on the same day. It was not lost on anyone how the two films, which could not be further apart in genre and style, would be forced to share the box office on the same weekend.