Earnings playbook: Alphabet and General Motors lead off a busy week of reports

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Roughly 150 S&P 500 companies are slated to report this week.

This week could be make or break for earnings season. Roughly 150 S & P 500 companies are slated to report, including General Motors, Microsoft and Alphabet. Those results will come as the broader U.S. stock market continues its march higher; the S & P 500 is up 18% year to date through Friday's close. Thus far, 75% of the names that have reported have exceeded analyst expectations, FactSet data shows.

What CNBC airlines reporter Leslie Josephs is watching: "Boeing is racking up new orders this year during a major travel boom, and deliveries are picking up the pace, but how quickly can the aerospace giant ramp up its production rates? Executives are likely to face questions about any costs and delivery impact from a fittings problem it detected on some of its 787 Dreamliners.

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