Ads were photographed by Zoe Ghertner, who has shot for Miu Miu, Chanel and Celine, and feature model Gemma Ward for her first major international campaign since retiring in 2009-2010. Ghertner photographed the entire campaign at the Four Seasons’ new Tamarindo resort in Mexico.Zoe Ghertner, courtesy of Four Seasons
“The Dreams Belong Everywhere” campaign blends quality sleep products with the sense of belonging that guests feel at their hotel destinations. The strategy is to differentiate their business with an emotional connection as well as elevate the products, said Bourgeois. The retail division, which is described as “Four Seasons at Home,” is currently in discussions with a designer for a collaboration.
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