Drexel University BrandVoice: Relevance Rules: Students In The Workplace Keep Industry And Academia On The Cutting Edge

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By collaborating with businesses, colleges and universities can deliver on the promise of relevance for career-minded students. From co-ops and internships to mentoring and research opportunities, such partnerships can also invigorate campus programs and bring value to firms.

hen college students can spend several months at top international firms like Goldman Sachs, they naturally come away with valuable résumé-building experience. But what’s often left out of the conversation is the value that students inject back into the business.

Ashley Inman, a human resources expert who has worked with college interns in several industries, recalled one intern at a construction firm who developed an app for the company to better track inventory — a strategic innovation that helped streamline sales. Strong and meaningful links to industry can inform curricula and programming on campus – helping to make sure academic offerings remain relevant to the needs of industry and students seeking jobs.

While shorter-term internships and other less formal arrangements are also popular, the duration and scope of co-ops allow students to move past initial learning curves and increase their chances of making a valuable contribution. “Right now, they are more important than ever as companies are scrambling to fill spots,” said Peggy Harrier, executive director of the 700-member Cooperative Education and Internship Association. The practice has also been expanding to high schools and graduate programs, she said, as the value of job-oriented practical experience is recognized.

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