Commission bans use of pro athletes to advertise or market igaming in Ontario

The restrictions aren’t surprising. In April, the AGCO held consultations on its proposal for the ban and receive submissions from a host of stakeholders, including public- and mental-health organizations, gambling experts, gaming operations and the public.

“For example, during a 2023 playoff series game between the Toronto Maple Leafs and the Florida Panthers, nearly eight and a half minutes of advertisements were dedicated to online sport gambling.” Ontario operators can’t advertise or provide marketing materials outlining gambling inducements, bonuses and credits. However before Tuesday’s announcement, there were no limits regarding how much they could advertise overall, prompting many to enlist big-name athletes as ambassadors and spend millions on advertising campaigns.

“I think the irritant is the ads,” Waugh told The Canadian Press in April on the Ontario industry’s first-year anniversary. “People are really upset with that, I get it.”Article content

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