STORY CONTINUES BELOW THESE SALTWIRE VIDEOSMUNICH - BMW expects to sell more cars in China this year despite a local price war in the electric vehicle segment, and muted demand overall, the luxury carmaker's chief financial officer said at the IAA car show in Munich.
"We are assuming, and we are seeing this at the moment, that we will sell more this year than last year," Mertl said with regard to China, adding that the price war was predominantly affecting the cheaper segments of the auto market, where BMW is not active. Price cuts made by Tesla in early 2023 have spread to numerous brands in China, with General Motors and Volkswagen joining a fresh round of cuts in the summer.
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