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Nasdaq Revamps IPO Floor as Public Market Shows Signs of Thawing

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Days before what’s expected to be the biggest listing of the year, Nasdaq Inc. unveiled a remodeled floor where companies launch their public stock offerings in a bid to win new business.

The second-largest US exchange debuted its new MarketSite on the second floor of a tower in New York City’s Times Square. The newly designed, tech-focused space houses a 360-degree TV studio and museum of artifacts from Nasdaq-listed companies, including Costco membership cards, vintage PepsiCo bottles and Mattel’s Barbie and Ken dolls.

“The IPO used to be a broadcast-first experience. We wanted to make it more of an informative event,” Zef Nikolla, head of Nasdaq’s MarketSite, said in an interview Thursday, the day of its re-opening. “We’re focused more on the IPO itself.” “Not everyone is aware of what’s happening during a company’s first-trade,” Nikolla said. “We want guests to focus and understand those dynamics.”

Nasdaq, the much younger venue, has traditionally been the place for upstart, growth-oriented tech companies. The NYSE has long been considered the more prestigious — and expensive — home for stable, old-line companies.

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