WWE, UFC Combined Company Makes Market Debut, Targets Demand for Sports

📆 12/09/2023 18:14:00
📰 WSJ

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TKO plans to pursue future acquisitions of sports-focused companies, the president of the new company says.

ByWWE and UFC generate revenue from streaming and TV rights as well as ticket sales and merchandise tied to their popular lineups of celebrity fighters.

A new publicly traded company formed by the combination ofand UFC is entering the ring in hopes of capitalizing on the migration of sports and live entertainment from traditional television to streaming.Continue reading your article with

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