Inside the Company Minting the Next Generation of Child Stars

📆 22/09/2023 04:33:00
📰 WSJ

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Pocket.watch, a digital-media company in Culver City, Calif., is responsible for the mega-franchises that dominate kids’ YouTube. ‘We want to be the Nickelodeon of the future,’ the CEO says.

The Wallace family, one of pocket.watch’s creators, hopes the California company can take them to the next level of the entertainment industry.

LOS ANGELES—On a hot August morning, a 75-person crew sweated it out in a San Fernando Valley backyard, filling water balloons and building toy train sets for a movie shoot in progress. At the center of the action, Ryan Kaji furrowed and unfurrowed his brow, perfecting his angry face.Continue reading your article with

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Inside the Company Minting the Next Generation of Child StarsPocket.watch, a digital-media company in Culver City, Calif., is responsible for the mega-franchises that dominate kids’ YouTube. ‘We want to be the Nickelodeon of the future,’ the CEO says.
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