: The second generation of homestay entrepreneurs is encouraged to continue their parents’ efforts in the business, especially in rural areas, thereby contributing to the tourism sector.
He said some of those affected have turned to other sectors such as small and medium enterprises offering snacks and the like to earn more lucrative income. “To restore the vibrancy of homestay business in the tourism sector, Tourism Malaysia is ready to assist the operators in promoting them,“ he told reporters after the Jom Balik Kampung, Amazing Kampung Race and Miss Shophia Go Kenduri @Johor 2023 programme today.
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