Elevating the Filipino hotel industry on global stage

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The Hotel Sales and Marketing Association (HSMA) Philippines is the country’s premier organization of hotel sales and marketing leaders. It

Driven by its advocacy to empower Filipino hoteliers to become world-class leaders in the hospitality industry, this dynamic group has launched the country’s very first Hospitality Summit which will take place on October 12 at the Manila Marriott Hotel.

The day-long event will include panel discussions on “Globalizing Homegrown Brands and Filipinizing International Brands,” and “Career Journey of Industry Leaders, The Lessons, The Wins and Everything In Between.” These segments will feature Sophia Hilario-Altamirano, Market Director of Sales, Distribution, and National Sales Office of Marriott Philippines; James Montenegro, Country Manager of Chroma Hospitality; and Cleofe Albiso, Managing Director of Megaworld Hotels.

Loleth So, HSMA President and Area Director of Sales and Marketing of Megaworld Hotels and Resorts, declared during the Launch that the organization is “excited to host this event towards giving the accommodation industry’s sales and marketing teams the skills required to manage the demands of the constantly changing industry.”

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