What Other Companies Can Learn From Uber's Evolving Advertising Model

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global taxi app to a multibillion-dollar technological giant whose revenues are seeing

Ads will accompany the customer before, during and after the trip. Because of this, Uber plans to increase its advertisingwith interactive videos, such as movie trailers and restaurant menus. Later, the company plans to activate video advertising in Australia, Great Britain, France and other markets.The significance of new data-driven and interactive approaches in advertising cannot be underestimated, and Uber is not the only brand that understands it.

Of course, not every company can build a full-scale ad platform like Uber, but there are strategies you can take to recalibrate your advertising model in the wake of this trend:in the new cookieless world, but business owners should heed these words carefully. To do so, they should assess if they are utilizing the data they accumulate, as first-party data is a fuel that can help make ad messages relevant.

Brands like Uber don't just randomly spread their ad messages across all available screens when possible. They choose contextually relevant environments and timing for driving impactful ad campaigns. Achieving such precision is almost impossible without studying your customer's journey and without an automated ad platform.For businesses running international ad campaigns, it is important to know how to engage audiences in different regions meaningfully.

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Only 2 major car companies haven't joined Tesla's charging tech yetVolkswagen and Stellantis, two of the world's largest automakers, find themselves at an interesting turning point.
La source: therealautoblog - 🏆 528. / 51 Lire la suite »

Five Star Fakes: Federal government proposes new rule to hold companies accountable for fake reviewsThe federal government is looking to crack down on fake reviews for products and services you buy online. The Federal Trade Commission is proposing a new rule to help consumers make better decisions.
La source: WTVYNews4 - 🏆 590. / 51 Lire la suite »

Companies Look to Human Moderators to Keep AI Apps in LineBorrowing from social-media platforms, software maker Intuit is hiring content moderators to help keep toxic language and other bad behavior off its AI systems
La source: WSJ - 🏆 98. / 63 Lire la suite »

Companies from Starbucks to McDonald's face controversy amid Israel-Hamas warOver 150 companies have released statements condemning the initial Hamas attack.
La source: ABC - 🏆 471. / 51 Lire la suite »

More than 130 companies including Ikea, Volvo ask world leaders to ‘phase out’ fossil fuelsVolvo Cars, Ikea, Unilever, and Nestlé are among more than 130 companies that published a joint letter calling on governments to “phase out” fossil fuels ahead of international climate talks.
La source: verge - 🏆 94. / 67 Lire la suite »

This woman’s team will fight insurance companies for you — at no costKate Woodsome talks with Lisa Gomez, assistant secretary of the Labor Department’ Employee Benefits Security Administration.
La source: washingtonpost - 🏆 95. / 72 Lire la suite »