SPPL VP Pallavi Singh on gaining Indian TV market share with Thomson, Kodak, Blaupunkt, Westinghouse

from the TV industry, Super Plastronics Pvt. Ltd. , based in Noida, continues to hold a significant presence in the Indian market. SPPL is known to hold a wide number of licensed brands, including Thomson, Kodak, Blaupunkt, Westinghouse, and White-Westinghouse .

2. Could you elaborate on software differences among Thomson, Kodak, Blaupunkt, and Westinghouse TVs and their unique features for diverse user preferences?Since all these televisions are based on the Android platform, there’s limited flexibility to make extensive changes to the software. However, differentiation occurs through various introduced variants. For instance, there are distinctions like an Android-based TV or a Google TV that influence the user experience.

The company’s growth in the smart TV market in the past fiscal year can be attributed to a strong focus on backward integration. We’ve taken significant steps, such as setting up Surface Mount Technology machines in-house. This move aligns with our ongoing effort to bring outsourced jobs back within the company, gradually progressing towards the goal of establishing a fully self-sustained, “Made in India” manufacturing unit.

Specifically, regarding televisions, our aim is to secure a 10-12% market share by the end of 2024. These targets are part of our broader growth strategy as we continue to evolve and expand within the Indian consumer electronics market.While Xiaomi’s TVs are built around their PatchWall platform, our televisions stand out by being entirely based on the Android/Google software.

9. Beyond TVs, SPPL has introduced washing machines under the White-Westinghouse brand. Can you tell us more about your foray into home appliances and the market response?We’ve extended our product offerings into home appliances with the introduction of washing machines under the White-Westinghouse brand. Currently, both brands, White-Westinghouse for appliances and Westinghouse for televisions have only one category each.

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