Where Companies Want Employees to Work — and Where People Actually Want to Work

A comprehensive study covering interviews and ethnographic research within three major organizations, each employing a distinct work strategy, has unearthed a fascinating discovery: the intersection of company strategies and individual work preferences culminate in nine distinct employee personas.

Contemporary narratives depict the workplace as an arena where managers keen on reinstating office routines clash with employees who cherish their work-from-home arrangements. That’s catchy but inaccurate. Rather, the modern workplace is a testbed where organizations are presently experimenting with different approaches to a “new normal.” Some are indeed throwing down the gauntlet via an office-forward strategy to preserve company culture.

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