BRUSSELS — European Union regulators have fined Google 1.49 billion euros for abusing its dominant role in online advertising, the third big antitrust penalty they’ve given the internet giant since 2017.
“Google abused its dominance to stop websites using brokers other than the AdSense platform,” Vestager told a news conference as she outlined the results of the long-running probe. Microsoft filed a complaint with the EU in 2009 about Google’s service and the commission formally launched its probe in 2016, although it said at the time that Google had already made some changes to give customers more freedom to show competing ads.
Google’s case highlights how the EU has led the way in promoting tougher regulation for the big tech companies . Besides cracking down on antitrust breaches by multinationals like Microsoft and Intel, the EU has enforced tougher data privacy rules that affect Facebook and other social media companies.
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