Toyota's Early Success in the US Market with the Corona

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Automotive Nouvelles

Toyota,United States,Sales

An incredibly rare example of Toyota’s sporty two-door Corona, now discarded in California.

Toyota began selling cars in the United States with the 1957 Crown, but mainstream sales success remained elusive until the appearance here of the third-generation Corona as a 1966 model. The 1966-1970 Corona was cheap and reliable , and the following 1971-1973 Corona generation continued to fly out of American Toyota showrooms.

I put on my mechanic's gloves, tried not to think about hantavirus, and dug through the stuff inside until I found some magazines from 1980. The bias-ply tires appear to be of even earlier vintage and the body has a thick coating of moss and lichens, so I believe this car got parked in the Gold Country woods before it was 10 years old and never moved under its own power again.

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