News Formal

How to Market Sustainable Products

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 63%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

Many companies overestimate customers’ appetite for sustainable products, flooding the market with offerings that don’t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes do.

Consumers buy products to get specific jobs done, and onlythey find something that will do that will they look for a product that provides some social or environmental advantage.

Of course, that’s only if they value sustainability. Not everyone does, and marketers need to recognize that. Some customersdon’t care about it and view it skeptically. The three segments cannot all be approached in the same way.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 310. in FR
 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Crypto Market Cap Hits $2 Trillion as Bitcoin (BTC) Price Taps $52K (Market Watch)Crypto Blog
La source: Crypto_Potato - 🏆 568. / 51 Lire la suite »

Crypto Market Cap Adds $80 Billion Daily as Bitcoin (BTC) Soars Past $50K (Market Watch)Crypto Blog
La source: Crypto_Potato - 🏆 568. / 51 Lire la suite »

Bitcoin Market Cap Skyrockets to $1 Trillion After More Than 2 Years: Market WatchCrypto Blog
La source: Crypto_Potato - 🏆 568. / 51 Lire la suite »

Sustainable Innovation Drives Business Growth And Helps Meet DemandClean Tech News & Views: EVs, Solar Energy, Batteries
La source: cleantechnica - 🏆 565. / 51 Lire la suite »