For Car Companies, It's 'Damned If You, Damned If You Don't' With Investors

For the past few decades, especially in America but increasingly everywhere, the prevailing culture in business has been the emphasis on short-term results: quarterly returns in particular, agnostic of things like long-term planning and the need for intense research and development investments to get ready for the future.

What makes it different from every other car company out there that's working on batteries, software and better and cheaper EVs? Toyota's hybrid story is a good one, for now, but it too is said to be scrambling to ramp up EV investments behind the scenes. In the end, the EV race is going to be a long-haul fight, and maybe investors would do well to get used to that idea.

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