Such a helping hand was something I craved when I was in the midst of ‘the battle’. However in the last couple of weeks I’ve spoken to a number of fellow business coaches and mentors and they are all saying the same thing; it’s tough going out there and SME owners are not buying coaching . So I ask myself ‘have business owners fallen out of love with having a paid coach and if so why?’ Let’s start with a basic truth.
And it is this that then means those that have in the past bought ultimately poor service, share their experience with fellow business owners, putting them off meaning they don’t buy. Thirdly, and this to a degree is the fault of business coaches and mentors, it is often unclear where the value of coaching adds pounds, shillings and pence to the bottom line. Much of business is now driven by our access to so much data; ‘if we do X we can see Y on the bottom line’. That isn’t how coaching works.
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