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'Market of Fakes' in Naples, capital of counterfeits and Camorra

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As top brands like Gucci and Prada prepare to report billions in sales this month, luxury fakes on the streets of Naples are also yielding a jaw-dropping cash stream -- for the mafia. Top brands spend millions to fight counterfeiting.

As top brands like Gucci and Prada prepare to report billions in sales this month, luxury fakes on the streets of Naples are also yielding a jaw-dropping cash stream -- for the mafia.

The city is home to every phase of the counterfeit fashion supply chain from manufacturing and warehousing to distribution and sales -- all dominated by the region's homegrown Camorra mafia."Counterfeiting is very important because it's a warning bell," signalling more dangerous crimes, said Lieutenant Colonel Giuseppe Evangelista, head of operations in Naples for the Guardia di Finanza, Italy's financial crimes police.

Interior ministry data shows that between 2018 and 2022, Naples police seized nearly 100 million items worth over 470 million euros -- some 14 percent of the value of all counterfeit goods seized in Italy. The mafia also controls distribution, either through its own sales channels or pressuring shop owners to sell fake goods among their genuine items.

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