Barco’s Laser Focus on HDR Could Brighten Digital Cinema Market

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Belgian movie tech giant Barco introduces an HDR projector as theater owners at CinemaCon explore upgrading their venues

Examination of LED wall, or direct-view display, alternatives, including cost and logistical barriers, it put high dynamic range images on theater screens utilizing “light steering” technology, the company’s proprietary approach to projecting the brightest and darkest colors. has been in development for many years, this was the first public presentation to the theater owners, whose options for putting HDR imagery on their mainstream screens are currently quite limited.

Roughly 50,000 offer newer standard dynamic range laser light-based projectors, which are the most common new purchases in today’s cinema market. found 53% of respondents planned to upgrade at least some of the projectors in their auditoriums and 39% planned to add more PLF screens within three years. Instead of projectors, there are theaters outfitted with LED displays. Think of those as giant TVs in a cinema environment, the most notable in the U.S.

Costs of standard laser-based projection systems can also vary greatly. Laser projectors for small screens start under $50,000, but turnkey dual projection systems with related tech for the largest screens could approach $1 million. funding model, meaning that studios made contributions to theater owners to offset the expense of going digital. Today, VPFs are no longer offered.

Given that an HDR rollout will involve multiple moving parts, many stakeholders agree cooperation and consistency is needed to bring it to theaters.

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