kiki vivi lily Shares Experience With Ageism & Lookism in J-Pop Industry: Billboard Women in Music Interview

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The 33-year-old sat down with Billboard Japan to look back on her career and share her thoughts on lookism and ageism in the Japanese music industry.

spoke with singer-songwriter kiki vivi lily for its Women in Music interview series featuring female players in the Japanese entertainment industry. The WIM initiative inlaunched in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work. The first 30 interviews in this series were published in Japan as a “Billboard Japan Presents” collection by writer Rio Hirai.

That’s a really important topic for me as well. What I try to keep in mind for the long haul is to not sell myself short. The artists who write songs that I want to listen to for a long time stay grounded doing what they do. So I’ve also been working with the belief that what’s important is to steadily keep making music I think is good.

I’m in my thirties now and the women around me are going through various life stages. My musician friends are really energetic and active in their careers, and I’m having a lot of fun, too. Meanwhile, my friends who have families also seem fulfilled. I started auditioning while in college, but once I graduated, I found a job and continued to work at a company while doing music. When the pandemic hit, I decided to focus on music.

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