Water filter sells out worldwide in a month after family crafts business around son’s eczema

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Tap water can wreak havoc on your hair and skin, particularly if you’re sensitive. So in a bid to help their son alleviate his severe eczema, Aussie parents Joshua and Taylor founded their company Well Verti — to craft a water filtration device that could be used in the shower or bath. Their innovation is the first market-available in-line filter that comes in various colours to seamlessly blend with any bathroom aesthetic.

Driven by a commitment to bring awareness to the link between the effects of tap water on the scalp, hair, and skin, the business urges consumers to start looking at their shower water and not just the ingredients list on the products you’re using. Well Verti’s filters have provided relief for individuals suffering from eczema, psoriasis and dermatitis, regardless of age.

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