After Meta's ‘year of efficiency,' industry leaders root for year of innovation

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To keep technological innovation on a strong path, companies must implement workforce efficiency mindfully.

Tech experts are largely in agreement that about a quarter of an IT budget should go towards emerging technologies such as generative AI.employees about a"year of efficiency" in which the company would prioritize"flattening our orgs, canceling lower priority projects, and reducing our hiring rates."

Tech companies have to spend to stay ahead of competitive threats and protect markets. During Meta's earnings discussion, Zuckerberg told analysts,"I think it's worth calling that out, that we've historically seen a lot of volatility in our stock during this phase of our product playbook where we're investing in scaling a new product but aren't yet monetizing it."

Duffey says he lives in a world of innovation, both tangible and speculative, and he says the experts around him are largely in agreement that about a quarter of an IT budget should go towards emerging technologies such as generative AI. This investment will naturally alter the way we do work. From products that help firms navigate customer service like the Google Cloud contact center AI platform to the future of large action models that personally assist individuals based on their unique data, like those, technological innovation is on a strong path. But to keep this going, leaders who choose to tap into workforce efficiency must do so mindfully rather than simply hopping on a bandwagon, Duffy and Madan said.

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