One big question has hung over the Vision Pro since Apple launched the powerful mixed-reality headset in February: Who can afford the $3,499 price tag? The tech giant on Thursday made its answer clear: businesses. More than half of the companies in the Fortune 100 have bought Vision Pros and "are exploring innovative ways to use it do things that weren't possible before," Apple CEO Tim Cook said during the post-earnings call with investors.
A person wears Vision Pro headset the product release at the Apple Store in New York City on February 2, 2024.One big question has hung over the Vision Pro since Apple launched the powerful mixed-reality headset in February: Who can afford the $3,499 price tag?
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