The UK tyre market is set for an assault by new, lesser-known manufacturers that aim to take on legacy brands with rubber that offers comparative performance at a fraction of the cost. Among those trying to crack the European market are Bandag, Boto, Kenya, Next Tread, Pinso Rovelo, Saetta and Triangle. And one that already calls it home is eyeing a bigger slice of the market: Vredestein.
Vredestein claims the Ultrac Pro offers similar grip levels to established players, such as Pirelli’s P Zero Corsa, but at a more competitive price and with better on-road usability and comfort. That last point is key, according to Rivallant, because it's something that the segment has been calling out for. “This is a genuine breakthrough,” he said.
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