More companies viewed as liberal as public sentiment shifts

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Left-leaning companies outweigh brands identified with the political right by more than 2 to 1.

Share on email 41 companies on this year's 100 list were viewed as left-leaning, while just 19 were seen as right-leaning.Trending left has brought upsides to many companies, as the U.S. population has become more diverse and younger, and college-educated consumers have embraced more progressive causes.

But appearing to lean left also has put some companies at risk of alienating consumers and spurred demand for a return to center, as a Seven of the top 20 most Democratic-viewed companies — Google, Nike, Patagonia, Adidas, Honda, Microsoft and USAA — received a "very good" rating from survey respondents, compared to just two — Hobby Lobby and Chick-fil-a — on the Republican side.

 

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