Primark is selling an elegant dress that shoppers say resembles a piece from luxury brand, The White Company. The popular budget store included the item in its latest summer collection, which features several 'lightweight' dresses.
In a promotion on Instagram, Primark showcased a customer modelling the dress in three unique ways. Fashion blogger Gxsia was seen wearing the dress coupled with brown sandals and a khaki straw tote bag for her first look. There was a rush of positive comments about the dress. Yvonne reacted: "I've got this dress and it's beautiful. It's white company quality at a fraction of the price!"
Another shopper, Ellie, confessed: "Saw a lady wearing this out the other day and complimented her, it's such a beautiful dress I was shocked when she said it was from primark!" Also expressing interest was Maeve, stating: "I neeeeed this dress!"
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