Odissì Aims to Invigorate Contemporary Shoe Market

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HIM Co Group, an Italian based shoe producers, is launching its own in-house brand called Odissi, which is geared to the contemporary shoe market.

producer for many top ready-to-wear brands — is expanding its reach with the debut of Odissì, an in-house contemporary women’s label.

At a time when some industry players are lamenting a lack of newness in the market, Odissì aims to fill white space for high-quality contemporary “The contemporary world was missing this emotion and craftsmanship,” said Thomas Bollier, general manager of Odissì, who previously held roles at Timberland, Lacoste and Ralph Lauren.Daniele Michetti as the creative director for the new brand, which launches at retail for fall 2024. Saks, Neiman Marcus, Shopbop and Carbon 38 are among the retailers that will sell the brand online.

While the HIM — High Italian Manufacturing — moniker has only been in place for a few years, the company has been on the scene for more thanThe company produces and distributes collections for designers such as Ulla Johnson, JW Anderson and Victoria Beckham, and also partners with Chloé and Lanvin on their footwear.

 

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France Dernières Nouvelles, France Actualités