This was a key lesson former Comair CEO Glenn Orsmond learnt while working in the highly-competitive airline industry., which details the demise of Comair, Orsmond shared his experience working with Dave Novick.
In their battle against competing airlines, Novick told Orsmond that when a company stopped spending money on marketing it was “a sure sign” that company was in trouble.
France Dernières Nouvelles, France Actualités
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