Apple reported killer iPad sales last quarter, and the reason has a lot to do with Tim Cook's master plan to tap into the $4 trillion business market

It's an area that Cook is clearly watching. He said that Apple's strategy wasn't just to sell to more companies, but to"expand our reach and share within large accounts."

"We've been making great progress expanding Apple's footprint beyond the cockpit into the cabin, where more than half of the top 50 airlines have now implemented iOS to enhance the guest experience as well as enable a new use case with mobile point-of-sale," he said. And that's still happening, Cook said, saying that usage of SAP's software development tools for iOS have grown by 40% in the last six months. He also pointed out Apple has been slowly adding new partners here, too, like the partnership with SalesforceLast quarter, Salesforce released its software development kit for iOS that lets programmers build iOS apps for Salesforce's own massive number of customers.

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