Richard Montañez, who claims he invented Flamin’ Hot Cheetos, is suing his former employer, PepsiCo, for saying he didn’t.
In the 62-page complaint, Montañez not only insists that he invented the multibillion-dollar Flamin’ Hot Cheetos brand but also that PepsiCo defamed him after he tried to claim credit. Montañez said he arrived at his version of the spicy seasoning in his kitchen as he sought ways to make bland-ish Cheetos more attractive to Latinos. PepsiCo, he alleged, glommed onto the idea, then farmed it out to Midwestern R&D teams.
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