reported a surprise drop in sales worldwide, its first decline in 13 quarters, as deal-seeking consumers shy away from higher-priced menu items, including Big Macs.
The company, which stuck to its 2024 forecast for an operating margin of mid-to-high 40% range, said it would be more selective with price increases to protect profitability. CEO Chris Kempczinski said there is a lot more deal-thinking from consumers who have become “very discriminating”.McDonald’s results dovetail with comments last week from Coca-Cola CEO James Quincey, who said there had been “some softness in away-from-home channels” in North America, an indication of fewer people eating out.
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