An ad industry group named in X’s antitrust lawsuit is “discontinuing,” two days after the social media company filed a lawsuit accusing major advertisers of an “illegal boycott” against the company.
X CEO Linda Yaccarino said the news was “an important acknowledgement and a necessary step in the right direction” in a statement. The company’s lawsuit, which was filed in Texas, claims that the WFA, GARM and a handful of major advertisers “conspired … to collectively withhold billions of dollars in advertising revenue from Twitter.
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