Target earnings soar as brand leans into Gen Z-loved sex toys, skincare

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Shopping,Gen Z,Health And Wellness Products

Has Tar-jay cracked the code on Gen Z shoppers?

New York Post may be compensated and/or receive an affiliate commission if you buy through our links.that sales grew about 3% in its last fiscal quarter. Shares also closed about 11% higher, following the profit jump. The report came after a period of flatter sales for the company and cracked Wall Street’s revenue expectations.

The big-box retailer has been flirting with newer sexual health, wellness, and skincare categories — and social media and Gen Z have been at the center of this evolution. In 2022, the store was pulled into controversy after Rep. Marjorie Taylor Green was quoted at a young Republican conventionThe sudden fascination around sex toy sales may seem new, but many retailers have been selling them for years. However, people could be noticing the changes in marketing around these personal “discretionary” products; they’re brighter, flashier, easier to buy online, and now placed front and center on the shelves in stores.

Kourtney Kardashian’s new Lemme line has taken off in every direction – including down there. These Lemme Purr gummies are formulated to support vaginal health, pH levels, and healthy odor. They’re formulated with 1 Billion CFUs, plus antioxidant Vitamin C and real pineapple in every serving. Clinique’s Moisture Surge Hydrator is a best-seller in the beauty category and a popular step on TikTok #getreadywithme videos. It’s said to penetrate deep into the skin’s surface and last for over 100 hours, even after washing your face, leaving a healthy-looking glow that lasts days.

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