post, the company positioned this feature as providing real-time audience engagement for creators. At launch, the feature will only be available to people with Substack's Bestsellers badges, but the company said it plans to roll it out to all users in the coming months.
Creators can begin live videos within the Substack app. As with written material on the platform, a creator can set whether the audience for a live video is everyone, all subscribers or paid subscribers. Any channel subscribers will be notified when a live video begins. There's also an option for collaboration, inviting other Substack members into the live broadcast.
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