Companies are leaving DEI in the dustbin

as the chief creative officer from the largest ad agency on the West Coast. He wrote an email in response to a voice casting recommendation from a member of his team: “Not so urban.” His point was that the voice felt stereotypically “black” and that this particular voice would read as

In the summer of 2020, companies across the country denounced their own complicity in furthering racism and the murder of George Floyd. Executives were frantic that if they failed to exhibit enough piety for the moment and allegiance to the cause, they would be ousted and their companies canceled.on social media with claims of refusing to review Puerto Rican cuisine. It was a pile-on. And Rapoport had to go.

The BLM mob included anyone who saw the moment as a chance to assert power. Members were aggressively proselytizing and gaining status as social justice warriors. That was what passed for normal in the summer of 2020. And now, four years later, companies are abandoning their black square commitments.Why? Some have moved away from DEI due to public pressure. Influencer Robby Starbuck has started a social media campaign of equal force to those initiated in 2020 by the BLM caucus. He is publicly shaming all-American companies that have DEI practices in play, and he has targeted good old American brands for a reason.

Other companies are moving away from DEI because of legal challenges. Williams Sonoma, the Bay Area-based home furnishing company, wasAs CEOs and C-suiters fear Starbuck and AFL coming for them and driving negative publicity, they are also, I suspect, relieved to walk away from these distractions.

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