A Canadian company has apologized following an appearance on CBC's Dragons' Den, during which celebrity judge Simu Liu expressed concerns that the brand was culturally appropriating a Taiwanese beverage.Dragons' Den guest host Simu Lui, right, expressed concern that the company was 'taking something that's very distinctly Asian.' , during which celebrity judge Simu Liu expressed concerns that the brand was culturally appropriating a Taiwanese beverage.
Fiset, referring to the product's mainstream popularity, said that bubble tea is "not an product anymore." "I think on a mass audience perspective, it's for sure going to impact their brand image. I think apologizing is a good start and acknowledging the issue is a good start," said Aleena Muzhar Kuzma, a branding expert in Whitby, Ont., and a senior vice-president, managing director and partner at marketing agency FUSE Create.
But Liu, during his final assessment, said he wasn't going to invest in the company: "I am studying your can, and I am looking for anything that tells me where boba came from. And where boba came from is Taiwan."
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