Singapore software game developers seek to crack global market

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Singapore-based game developers said software designers in Southeast Asia want to bring the region’s cultures and flavours to a global stage.

Local game developers are aiming to get a stronger foothold in the global video games market using intellectual property drawing from local cultural norms. They've been inspired by Black Myth: Wukong - a popular Chinese video game that has taken the world by storm. But at least one publisher providing investment and marketing for games says inspiration needs to be tempered with caution. Nicolas Ng was at gamescom Asia to find out more.

“But up until now, there's always been a belief that these can't really reach a full global market,” he added. “A lot is happening at the governmental and institutional level, as well as across the community and societal level that makes Singapore quite an attractive place for companies to set up shop,” said the Singapore Games Association’s vice-chair Chia Jun Shen.Minister of State for Trade and Industry Alvin Tan says more global gaming companies are expanding their presence in Singapore.

“Collectively as a region ... make better games, staff better studios ... and drive the uplifting of the storytelling from our region to the rest of the world,” he said.

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